I started my journey in 1999 as an interactive designer on the first website for Sears, and was immediately drawn to the unique ways that online medium can create experiences that connect people with the brands they love.
That interest has grown during the last 20 years and developed into a passion for helping teams transform creative briefs into big ideas. I love leading brainstorms and directing teams in the execution of everything from award winning campaigns, to innovative uses of technology to connect brands and consumers.
WORK EXPERIENCE
VML | ROCKFISH DIGITAL: AUGUST 2010 – PRESENT
EXECUTIVE DIRECTOR, EXPERIENCE DESIGN
As an Executive Director of Experience Design at VML I am an agency leader who drives the customer experience vision for portfolios of client business, builds and leads multidisciplinary teams, and routinely interacts with key senior clients and stakeholders.
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Drive the conceptual and strategic vision for experiences, partnering with strategy to develop unified experience briefs
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Manage and inspire all levels of experience design leadership
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Builds, integrates and leads design teams.
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Co-leads discovery workshops with clients and evaluates and interprets artifacts into business and user needs.
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Drive portfolio growth and build trusted relationships with senior clients
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Lead the experience vision and direction for new business as well as pitch new business
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Promote and empower the VML culture in their teams and office
Previous Roles at this agency:
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Group Director, Experience Design - VML (Jan 2018 - August 2023)
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VP, Group Creative Director - Rockfish Digital (Jan 2016 - Jan 2018)
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Group Creative Director - Rockfish Digital (Jan 2012 - Jan 2016)
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Creative Director - Rockfish Digital (Aug 2010 - Jan 2012)
MATCH.COM: JANUARY 2009 – AUGUST 2010
CREATIVE DIRECTOR, NORTH AMERICA
Responsible for leading a team of 7 creative employees for a phased redesign of #1 rated online dating site - match.com. Work included leading the redesign of all consumer touch points - existing products, online media, CRM campaigns and micro-sites (Careers, Happen magazine etc).
MEplusYOU (imc2): MAY 2004 – JANUARY 2009
CREATIVE DIRECTOR
Responsible for leading and directing the creative excellence of all work done by the team across four accounts averaging approximately $5 million in annual revenue. Additional responsibilities included management and professional development of all team members.
EURO RSCG DALLAS: MARCH 2002 - MAY 2004 | ART DIRECTOR
FREELANCE DESIGNER: MAY 2001 - MARCH 2002
VIANT INTERACTIVE: NOVEMBER 1999 - MAY 2001 | SR. DESIGNER
HONORS & AWARDS
29 TOTAL AWARDS, HIGHLIGHTS INCLUDE:
WHO'S WHO IN SHOPPER MARKETING AGENCIES
Shopper Marketing Magazine - Path to Purchase Institute
EFFIE AWARDS - BRONZE MEDAL, MAXfactor
Beauty Products and Services - Contributing Agency (lead digital efforts in conjunction with branding agency: Grey NY)